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Email marketing has been around for decades now and we all know that it is one of the most effective digital marketing channels that can give your business an ROI of up to 4,300%. But to get [...]

Do you know that the average open rate for transactional emails is a whopping 48 percent making them 3X more effective than marketing emails? Every e-commerce retailer uses transactional email [...]

If you are using email as a marketing channel chances are high that you must be aware that Google has recently launched AMP for emails - after a year since it has first announced this initiative. [...]

Despite many years of predictions that email as a marketing channel will die or fade away, that day has yet to arrive. Email is alive and kicking - In fact, email marketing remains one of the [...]