Email marketers know that email is alive and well.
Email marketers know the deal. But these days, we’re being thrown into a new world. A world of multichannel, omnichannel, 1:1, 1:Many, lifecycle marketing, customer experiences; but all those things can’t exist without email.
Why? It’s part of our identification as a customer. Your email address and access to it is a security measure, as well as one of the easiest ways to communicate. That’s why it’s not in any danger of disappearing anytime soon. It works across all devices and despite headlines every few years that is dying or dead, it is awake and thriving.
Whether you are an email marketer who is just starting a new email program, or you are breathing life into a 10-year-old one, we have information and experience to help you.
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